Gamechanging

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Love’s Links – Episode 17 Chuck Hester and “the Buzz”

Okay – anyone out there who was surprised by Janet Fouts’  “Game Changer of the Week?”   If you listened you know it was Google’s launch of Buzz.

Chuck Hester joined us as a guest on the show and gave some great info on how to use Linked In more effectively.  Here’s a couple of things that I picked up from him.

  • Never use the pre-formatted note that Linked In provides.   Customize it.  Chuck is really nice about this.  He sends you back a note with his contact details and asks you to look at them and figure out why you want to link up with him.  Others might not be so nice.
  • Chuck doesn’t have a paid subscription to what he calls the “only CRM he needs”.
  • He uses notes in Linked In
  • Chuck also uses a software called iContact and he exports his contacts from Linked In and sends notices out to them.  His tip on this was to always include a line at the top that says, “You are getting this message because we are connected on Linked In.  If you don’t want to receive messages like this, please let me know right away.”  And of course, there is a facility to unsubscribe.
  • He talked a lot about using other ways to contact people.   Use the telephone.  Meet in person.  In fact, Chuck is famous for starting something he calls “Linked In Live” where people who have met on Linked In actually meet in large live gatherings.
  • Chuck also uses Skype and Google Wave to communicate, coordinate and keep in touch.

You can contact Chuck at chuckhester.com You can find his book Linking In To Pay It Forward on his website.

His Twitter id is @chuckhester

And on Linked In he’s — you guessed it,  ChuckHester But don’t send him the “boiler plate” email!
See you next week at www.BlogTalkRadio.com/GameChanging at 5 pm Pacific/8 pm ET every Monday night.  You can get past episodes at this link or just search GameChanging on iTunes for our podcast.  If you do, please leave a review and let us know what you think!

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February 16, 2010 Posted by | Uncategorized | Leave a comment

Love’s Links – Episode 16 – Jane Friedman, Writer’s Digest and Tinychat.com

Janet Fouts looks at tinychat – a light little app that needs no client download.  It has a screen sharing feature, can use web cam for a video conference and it even does chat:-)

Janet also mentioned sreenr.com which runs on the iPhone and can allow you to do 5 minute screen casts from your phone. Check out my demo.

Our guest Jane Friedman, editor of Writer’s Digest (not the former Harper’s Collins publisher).   Her blog is called No Rules.

Publishing books that no-one else sells, leverages enthusiastic communities.   F&W has many different interest areas, writers are just one of them.

A key to their success is the contests and other ways they build a writer’s community and help facilitate things that meet writers needs.

80% of Americans have a “book inside them”.

Janet asked about real writers who blog.  Margaret Atwood has a blog….

Amazon, Google and Apple – – these are the three forces in the future of publishing.

Jane on “writing on line” – you have to be much “punchier” writing on line.  You need visual breaks.   Much more sound byte driven.
She suggests copyblogger.com and problogger.com as great places to go to find out more about how to do this.

Great show….

If you missed it, it will be available on the show site in a few minutes – http://www.BlogTalkRadio.com/GameChanging or go to iTunes and search for GameChanging.   And if you go to iTunes — leave a comment or a review — puhleeeeze?

Love to hear your comments on the show or on any of the links we post.

From Janet, Allan and me —  see you next week, every Monday night at 8 pm ET/5 pm Pacific on Game Changing.

February 9, 2010 Posted by | Uncategorized | Leave a comment

Love’s Links Episode 15 – Olivier Taupin and the iPad (Pan)

Okay – we panned the iPad.  Well, we agreed it wasn’t a Game Changer.  Nuff said. But Jim did refer to the initial launch of the iPod with Steve Jobs if you want to see a real Game Changing event.

More interesting was the discussion with Olivier Taupin.  Olivier manages the largest group on  Linked In – the Linked HR group.  He’s a Game Changer in that he has found ways to kindle and grow groups like nobody else. He gave us a great run down on how to use Linked In more effectively and gave one of the best answers I’ve heard on how you can make money with Social Media.

You can find Olivier at his Linked In profile where he has two presentations that he created on how to use Linked In.  One is aimed at companies who want to use Linked In and the other at recruiters.

He also has a presentation that we found on using groups.

Olivier’s profile is found at http://www.linkedin.com/in/otaupin

I picked up a few tips from Olivier based on the great questions that Janet and Allan (and yes, even me) raised.   We got some of these from you, th listeners.  Thanks!   And if we didn’t get it answered, leave a comment on the blog.  We’ll try to get an answer for you.

Here’s my point form notes.  But to get it all – download the podcast from the site or go to iTunes and search for GameChanging in the podcasts.  And hey – please leave comments on iTunes!

Here’s what we picked up:

There are three ways of growing a group:

  1. Active – invite people.  Especially VIPs
  2. Understanding the directory in Linked In and how it works.  He mentioned this as a way of growing organically.  You can grow a group very quickly by understanding the Linked In directory structure.
  3. Virally – use your members to grow the group.  Involve them and their friends.

Why groups fail? They make some basic mistakes:

  1. Allowing SPAM to take over
  2. Using the group for commercial purposes
  3. They are not actively managed.

Why groups succeed. Some best practices:

Subgroups are important to developing a group.   They allow for specialized groups within groups.

Groups need a “chief evangelist”.    This super-moderator has a couple of roles:

  1. Attracting others – he has evangelists who are very credible
  2. Training and motivating moderators.  You need moderators in your group.  (More on the job of a moderator below)

Moderation is important in what you do and how you do it.

What you do?  Make sure you clean up all the garbage and especially the  SPAM regularly.

How you do it?  He makes a point of not just deleting the SPAM or problems, but in advising the participants of what they need to do instead.

How people can use Linked In more effectively (is it just me, or does a lot of this sound like what Janet says on every program?):

  • People don’t understand Linked In.  It’s just like networking in real life.  You need to get to know someone before you ask something from them.  Don’t push anything until you have built a relationship.
  • You get to know them by starting conversations.  Listen and respond.  There are a lot of talkers out there.
  • People on Linked In are far too direct.
  • “Great sales people often do poorly on Linked In.  The people who do best are often the shy people.
  • Join sub-groups.  It extends the number of groups that you can be in (you have 50 subgroups in addition to your groups).
  • Leave groups that are not well run.
  • Follow people you want to know and comment.   That helps create relationships.
  • Don’t be an open networker.  It’s just a lot of work for no benefit.  But be open to networking.
  • Don’t link up with people with just anyone who asks.  But Olivier says that he doesn’t report people who approach him and don’t know him.  He doesn’t want to discourage them.  He wants them to learn how it is really done

Reducing SPAM  in your own account –  Spend some time looking at the settings.  You can weed out a lot of things like job offers you don’t want.

Should we get the paid version of Linked In? According to Olivier, you should try the cheapest version.   It gives you some extra features including search and ways to organize contacts.   He says try it and see if it works.  You don’t need a lot more to be successful unless you are a Fortune 500 company.

How does someone like him make money?

He builds groups as a demonstration of what he can deliver to clients.

Each group has a free resource center.  He finds partners to get great resources for free (remember Janet’s comment — deliver value!)

He encourages a freemium model you can get a lot of value for free, but there is an upsell.

Building specialty groups has allowed him to generate prospects and help people stop needing cold callers.  He mentioned his Oil and Gas transactions group as an example.  He manages the group and moderates it, but the participants do the work.

That’s my quick summary.   But you should hear it in context.  Download the show at http://www.BlogTalkRadio.com/GameChanging or get the podcast from iTunes by searching for GameChanging.

For Allan, Janet and me — that’s the links.   See you next week at 8 pm ET and 5 P

February 3, 2010 Posted by | Uncategorized | Leave a comment

Love’s Links – Mark Graham, Rightsleeve.com and Row Feeder – Episode 14!

Janet’s pick for tonight was Row Feeder – which allows you to track tweets in real-time using a Google spreadsheet.

Our guest was Mark Graham of Rightsleeve.com Rightsleeve is a promotional agency that used technology, the web and social media to transform and differentiate an “old style” business in a way that has driven sales and profits.   He’s the winner of the Dell 2009 Business Excellence Award (check out the video) and a true Game Changer.

We talked about Mark’s blog as an example of how you need to be yourself.  Mark’s blog isn’t full of his products –  or pushy — it’s about him as a person.  He’s taken the same approach on Twitter.  He focuses on interesting things that are fun to read with only the occasional reference to his company and products.  A good balance is what is required.

Check it out for a good example.  You can follow Mark (I do) at http://twitter.com/RIGHTSLEEVE/

January 26, 2010 Posted by | Uncategorized | Leave a comment

Love’s Links – Local Motors and Cause World – Wow! Episode 13 Rocked

Not that the all aren’t good.  And if you are listening, there were some technical issues.  Episode 13?  Technical issues?  Hmmmmm..

Anyway, these fade away quite quickly into an astonishing show.

Janet let with a piece on Cause World.  You have to check this out.  It’s allows large companies make contributions to charities and for the average person or customer to choose where it goes.  Citi and Kraft Foods are the first two sponsors.  Congrats to them.

Our guest was John (Jay) Rogers from Local Motors.  Have you ever wished that ou could prove that local enterprises can work?  Or that manufacturing — even of cars can be environmentally sound and sustainable?  Or do you simply wish that there was a better way to engage our customers and employees?  Do you think that open source principles only apply to software?    Prepare to be amazed.

All that and — get this — the HOTTEST car designs you are going to see.  Look at their site.  It’s to drive for.
That’s it.  Two links. No waiting.  But check them both out.

See you next week.

January 19, 2010 Posted by | Uncategorized | Leave a comment

Crowd-sourcing Automotive Design with Local Motors

This weeks show features Jay Rogers from Local Motors, an innovate car company that not only crowd-sources design but lets the buyers of the car take part in the build process!

When Jay Rogers was deployed as a marine in Iraq he was inspired  to create an environmentally focused car company that offers not just better mileage, but a more efficient process start to finish.

Local Motors uses crowd-sourcing design techniques and production is done in “micro-factories” where prospective owners can watch or even participate in the process of building their car. According to the site, no matter what your skill level the program is customized to give you a hand in building your own car. And what a car! Hear from Sangho Kim, the first winning designer as well as see some of the concept designs proposed.

Tune into Gamechanging every week for news about people and businesses who are changing the future right now. Here’s a link to the show with Jay Rogers which airs at 5 PM PST or 8 PM EST every Monday night. Replays of the show are available just minutes after it’s over, so if you miss it, come back and tune in!

January 16, 2010 Posted by | post | , , , | Leave a comment

Love’s Links for Episode 12- Contests for Content, Crowdsourcing an Blog Off II

Great show.   Can’t wait for those Blog Off t-shirts to hit the market.   If you missed tonights show, you missed some great stuff.  So go back and listen if you missed it.

For those who caught the show, here’s my summary of the links that I heard.  As always, if I missed one or got it wrong, just comment on it and we’ll add it.

Janet Fouts’  Pick of the Week was for anyone who has tried to schedule a meeting over email and found how difficult it was to negotiate a time.  Well, you can forget those 12 emails to get a meeting, if you check out Tungle.me For those who haven’t seen the .me suffix on a url before, it is correct.  It’s actually the country code for Montenegro.  But the application that Janet was showing us was a great little site that keeps all of your calendars in synch and helps others negotiate meeting times with you.

Andrew Ballenthin from the Community Marketing Blog introduced the 3 winning contestants from his Blog Off II contest.  There’s full information about the contest and the winners at the Community Marketing Blog.

The third place winner, Tim Ruffner, is an Account Rep for GPI Prototype.  He did a series of blog posts on prototyping for new products.  The amazing thing about Tim is that he beat out a lot of much more experience bloggers.  Even if you aren’t interested in his topic, he’s worth checking out. His blog can be found at http://directmetallasersintering.blogspot.com His twitter handle is @gmidmls

Second place went to Sam Diener.  His blog is called Stuff for Success – that won’t bore you to tears

Sam had a couple of great posts including 6 Things SEO Experts Won’t Tell You and Why Twitter and Linked In Are So Small.   Sam’s twitter handle is @phillyinnovator

First place went to Sean Nelson with two posts — The 7 Worst Linked In Mistakes and the wonderfully titled, Are You A Lion, Turtle, Hound Dog or Alley Cat?

Sean has three books out as well on Linked In and Linked In Strategy.  His blog can be found at socialmediasonar.com

January 12, 2010 Posted by | Uncategorized | Leave a comment

Episode 12- Contests for Content, Crowdsourcing and Blog Off II

Monday, Jan 11 – 8 pm ET/5 pm Pacific

When Andrew Ballenthin did his initial Blog Off contest on his Community Marketing Blog he not only generated interest, he inherited a number of new writers who continue to add exciting content to his site. But he wasn’t the only one to benefit. The participants loved it and during and after the initial contest, the group stuck together and has started to form their own community around the blog. This year the contest is bigger, the prizes were valued into the tens of thousands of dollars and a much larger group of contestants participated. Game Changing is pleased to bring in the winners of Blog Off II – three astounding bloggers: Sean Nelson, Sam Diener and Tim Ruffner Want to make YOUR blog a winner? Lets get some tips from these winners. We’ll also explore the contest and find out about the experience of crowdsourcing from the crowd’s eye viewpoint.

Check out the three finalists and the contest at the Community Marketing Blog and of course – listen to Game Changing on Monday January 11 at 8 pm ET/5 pm Pacific.

January 8, 2010 Posted by | Uncategorized | Leave a comment

Radian6 – They Get It!

In last night’s “Love’s Links” I missed some information while looking at the Radian6 site.  But since Radian6 gets Janet Fouts’ first commandment “Listen, Listen, Listen!”  — they caught the error right away.  Notice the nice comment.  It didn’t accuse me of depriving some village of an idiot — it just gently corrected me.

These people get it.  They listen to even what little old me is saying.  And they are proactive. When someone doesn’t get your message — don’t get mad, get in touch!

Here’s the message — and if you are wondering — I’ve gone into the original post and fixed it. Right away.  Now don’t you wish companies you dealt with fixed their goofs that quickly?  Just a thought.  Here’s what Lauren Vargas said:

We appreciate the shout out as a potential tool. Actually, all of our pricing info may be found on our FAQ page on site: http://www.radian6.com/faq/

Happy to answer any questions!

Lauren Vargas
Community Manager at Radian6
@VargasL

Comment by Lauren Vargas

January 5, 2010 Posted by | Uncategorized | 1 Comment

Love’s Links – January 4, 2010 Social Media Strategy and Measurement Tools

Great show.  Janet Fouts was our guest and Catharine P. Taylor returned (welcome back, Cathy)

In our panel discussion Catharine talked about the top 20 social media stories of 2009 on Capital Gig

Jim picked the video United Breaks Guitars from the Sons of Maxwell.  Over 7 million people have seen it already.  Two points, however:

Catharine pointed out that they way the Sons of Maxwell made their point – not yelling, but calmly and with grace and humour were part of what made it powerful.  Jim point out that it was a great example of a harnessing the inner anger that we all at lousy service where a company makes us feel helpless.  Companies who ignore this do so at their peril.

Second point – we all wonder at how to value social media.  You have to ask what 7 million negative impressions of United Airlines are worth?  (Hint – more than the guitar they broke!)

And our main attraction – Janet Fouts on Social Media Strategy

Here’s my takeaways from Janet’s interview:

  • You need to set clear, measurable goals.
  • A social media strategy  needs the right resources.  If you are going to turn it over to the most junior person in the company then you are making a big mistake.
  • I wrote down three important secrets of social media success according to Janet – Listen. Listen. Listen.  “You listen to your customers when you are doing strategy.  Why not do the same with social media strategy?”
  • Hiring a consultant? Janet recommends that you ask them, what they have done.  If they make extraordinary claims, be suspicious and ask for references.
  • Janet calls herself a Coach to emphasize that she’s there to help you get results.  Jim (a career consultant and a Fellow in the Canadian institute – CMC Canada – which is part of the international association of certified consultants) pointed out that reputable consultants are concerned with implementation.
  • Which department should be in charge of the social media strategy?  There were pros and cons for each.  It really is a cross-functional project.  Maybe that’s why you need an objective outside coach or consultant.

Janet’s talk I was reminded of what a friend of mine, CEO John Cimral always said to his staff.  Have fun.  Act ethically.  Make money.

What did YOU take away?  Share!  Please.

For more info on Janet, check out janetfouts.com and/or pick up a copy of her book Social Media Success

Tools and links that Janet and the panel recommended.  They were coming fast and furious.  I hope I didn’t miss any, but here goes.

Measurement tools:

  • Trendrr is a tool which allows you to track the popularity and awareness of trends.  It’s a freemium model. Some is free and some requires subscription.
  • Trackur lists itself as a 60 Second Reputation Monitoring tool. It’s a paid service but has a free trial which does NOT require a credit card.   They have plans that start at $18.00  a month.  Trackur explores more than just Facebook, Twitter and Linked In.  Might be worth checking out the free trial at least.
  • SM2 another freemium model but with a free evaluation version lists as a software solution to monitor and measure social media.
  • Radian6 has a blue chip customer list of companies that are powerhouses in marketing.  They might not be the cheapest option, but they are the gold standard to many companies.   And speaking of gold, their site is a goldmine of information.   It’s a real lesson in how to get people to spend time at your site.  Judging from the way they watch their own reputation on the web they are worth looking at.  (see comment below and my post above…and for those who are wondering, I corrected the error and that’s why it no longer appears – Jim)

Other ways to monitor:

  • NutshellMail which we featured on an earlier episode is a fabulous, free way to consolidate and monitor all your social media feeds.  Jim uses this to monitor his social media traffic because it sends you a single consolidated email at specific times in the day – instead of a constant addiction to checking, you get a regular summary.  A real productivity booster!
  • Social Mention is a tool that Janet mentioned that she starts everyone out on.  I checked it out after the show – stop and do a couple of searches.  Take a look at the responses and the left hand side where the analytics reside

Other analytics:

Twitalytics is a blog which discusses analytics and twitter.  Doh! I guess that’s where the title comes from.

bit.ly which we all know as a url shortener – if you put a + sign after the bit.ly link shows you stats on that link.

tweetlevel is the one that Jim mentioned.  It claims to measure your influence, popularity, engagement and trust. Warning!  Do not do this if you have a fragile ego.  The results can be harsh.  But the score is not the issue.  It gives you some dimensions to work on, some tips to do this and a way of measuring your progress.  Try it and give us a comment on this one.

Did I miss any?  Your favourites?  Others we should add?  Leave a comment.  Please.  I get so lonely.
Seeya next week.

January 5, 2010 Posted by | Uncategorized | | 3 Comments