we like to play the Innovation card

Love’s Links – Episode 20 featuring Dave Howlett – Real Human Being!

Janet Fouts brought us two interesting polling/sampling tools. is a survey tool that lets you ask 4 questions.  There’s a free and a premium version.  Jim got great results from the free version, but the paid version gave results in minutes.

The second items was Amplicate allows a binary choice.  It will tell you whether people think something is positive or negative.  It’s simple and brutal.  Things “rock” or they “suck”.   Janet made the point that this is great for watching trending, so take a look at that.

Our guest was Dave Howlett RHB, the founder and managing director of Real Human Being Incorporated.    If you want to find out more about Dave, check out his website at

Dave mentioned Daniel Pink and I wrote him back to see if this was the same author he mentioned.  I was sent this link by Bob McCulloch, an incredible consultant and an example of someone who is what Dave would call an RHB.  He sends out the most thoughtful links to people and we all look forward to them.  Great third gear behaviour.

Missed the show?  Hey, don’t fret.  You can:

-download it from the site at

– or if you are into iTunes just go to the iTunes store and search Podcasts for GameChanging.  It’s free.  And although we’d love you to leave a review at iTunes, don’t feel you are thanking us.  Just think about how you can help other people find good content.   Third gear.

Thanks Dave!

See you next week at 8 pm ET/5 pm Pacific for another episode of GameChanging


March 9, 2010 Posted by | Uncategorized | 1 Comment

Love’s Links – Episode 19

Our topic was Google Buzz.  No real links to share on this one.  But check it out in your gmail account.

David Bain from Viral Media Productions was our guest. He has introduced a product called VeraVid which sends personal videos through email as a way of reaching an audience.  Fabulous idea — relisten to the podcast if you missed this as David explains the power of this and how it works.  Or check out the Viral Media website at

See you next week!

March 9, 2010 Posted by | Uncategorized | Leave a comment

Love’s Links – Episode 18

Janet’s pick of the week was a This intriguing site has a complete list of almost every twitter related application you could mention.  It’s beautifully laid out, great index and it even gives ratings to each one.  You have to see it to believe it.

Adam Herman was our guest tonight.  SVP of Barkley Advertising – the largest advertising agency in Kansas. Adam made some great observations in tonight’s show.  Including:

  • Digital engagement is the real game changer in media and advertising.
  • CRM is a new discipline in media and advertising.  It’s long been part of the direct marketing world.
  • Measurement is a two edged sword.  Just because it CAN be measured, doesn’t mean it SHOULD be.

His predictions for where things are going in the future:

  • Local search will explode
  • Most searches will be done from your phone
  • Augmented reality will grow in importance
  • Apps aren’t about the 99 cents – they offer a new way of engaging your customers whenever, wherever THEY want.
  • A new discipline – branding in 2 sentences

To catch the whole show go to and download tonight’s episode.  If you are on iTunes, just search podcasts for GameChanging and subscribe if you want the show delivered weekly.   Please take a minute to rate the show when you are there!

March 9, 2010 Posted by | Uncategorized | Leave a comment