we like to play the Innovation card

Love’s Links – Episode 17 Chuck Hester and “the Buzz”

Okay – anyone out there who was surprised by Janet Fouts’  “Game Changer of the Week?”   If you listened you know it was Google’s launch of Buzz.

Chuck Hester joined us as a guest on the show and gave some great info on how to use Linked In more effectively.  Here’s a couple of things that I picked up from him.

  • Never use the pre-formatted note that Linked In provides.   Customize it.  Chuck is really nice about this.  He sends you back a note with his contact details and asks you to look at them and figure out why you want to link up with him.  Others might not be so nice.
  • Chuck doesn’t have a paid subscription to what he calls the “only CRM he needs”.
  • He uses notes in Linked In
  • Chuck also uses a software called iContact and he exports his contacts from Linked In and sends notices out to them.  His tip on this was to always include a line at the top that says, “You are getting this message because we are connected on Linked In.  If you don’t want to receive messages like this, please let me know right away.”  And of course, there is a facility to unsubscribe.
  • He talked a lot about using other ways to contact people.   Use the telephone.  Meet in person.  In fact, Chuck is famous for starting something he calls “Linked In Live” where people who have met on Linked In actually meet in large live gatherings.
  • Chuck also uses Skype and Google Wave to communicate, coordinate and keep in touch.

You can contact Chuck at You can find his book Linking In To Pay It Forward on his website.

His Twitter id is @chuckhester

And on Linked In he’s — you guessed it,  ChuckHester But don’t send him the “boiler plate” email!
See you next week at at 5 pm Pacific/8 pm ET every Monday night.  You can get past episodes at this link or just search GameChanging on iTunes for our podcast.  If you do, please leave a review and let us know what you think!


February 16, 2010 Posted by | Uncategorized | Leave a comment

Love’s Links – Episode 16 – Jane Friedman, Writer’s Digest and

Janet Fouts looks at tinychat – a light little app that needs no client download.  It has a screen sharing feature, can use web cam for a video conference and it even does chat:-)

Janet also mentioned which runs on the iPhone and can allow you to do 5 minute screen casts from your phone. Check out my demo.

Our guest Jane Friedman, editor of Writer’s Digest (not the former Harper’s Collins publisher).   Her blog is called No Rules.

Publishing books that no-one else sells, leverages enthusiastic communities.   F&W has many different interest areas, writers are just one of them.

A key to their success is the contests and other ways they build a writer’s community and help facilitate things that meet writers needs.

80% of Americans have a “book inside them”.

Janet asked about real writers who blog.  Margaret Atwood has a blog….

Amazon, Google and Apple – – these are the three forces in the future of publishing.

Jane on “writing on line” – you have to be much “punchier” writing on line.  You need visual breaks.   Much more sound byte driven.
She suggests and as great places to go to find out more about how to do this.

Great show….

If you missed it, it will be available on the show site in a few minutes – or go to iTunes and search for GameChanging.   And if you go to iTunes — leave a comment or a review — puhleeeeze?

Love to hear your comments on the show or on any of the links we post.

From Janet, Allan and me —  see you next week, every Monday night at 8 pm ET/5 pm Pacific on Game Changing.

February 9, 2010 Posted by | Uncategorized | Leave a comment

Love’s Links Episode 15 – Olivier Taupin and the iPad (Pan)

Okay – we panned the iPad.  Well, we agreed it wasn’t a Game Changer.  Nuff said. But Jim did refer to the initial launch of the iPod with Steve Jobs if you want to see a real Game Changing event.

More interesting was the discussion with Olivier Taupin.  Olivier manages the largest group on  Linked In – the Linked HR group.  He’s a Game Changer in that he has found ways to kindle and grow groups like nobody else. He gave us a great run down on how to use Linked In more effectively and gave one of the best answers I’ve heard on how you can make money with Social Media.

You can find Olivier at his Linked In profile where he has two presentations that he created on how to use Linked In.  One is aimed at companies who want to use Linked In and the other at recruiters.

He also has a presentation that we found on using groups.

Olivier’s profile is found at

I picked up a few tips from Olivier based on the great questions that Janet and Allan (and yes, even me) raised.   We got some of these from you, th listeners.  Thanks!   And if we didn’t get it answered, leave a comment on the blog.  We’ll try to get an answer for you.

Here’s my point form notes.  But to get it all – download the podcast from the site or go to iTunes and search for GameChanging in the podcasts.  And hey – please leave comments on iTunes!

Here’s what we picked up:

There are three ways of growing a group:

  1. Active – invite people.  Especially VIPs
  2. Understanding the directory in Linked In and how it works.  He mentioned this as a way of growing organically.  You can grow a group very quickly by understanding the Linked In directory structure.
  3. Virally – use your members to grow the group.  Involve them and their friends.

Why groups fail? They make some basic mistakes:

  1. Allowing SPAM to take over
  2. Using the group for commercial purposes
  3. They are not actively managed.

Why groups succeed. Some best practices:

Subgroups are important to developing a group.   They allow for specialized groups within groups.

Groups need a “chief evangelist”.    This super-moderator has a couple of roles:

  1. Attracting others – he has evangelists who are very credible
  2. Training and motivating moderators.  You need moderators in your group.  (More on the job of a moderator below)

Moderation is important in what you do and how you do it.

What you do?  Make sure you clean up all the garbage and especially the  SPAM regularly.

How you do it?  He makes a point of not just deleting the SPAM or problems, but in advising the participants of what they need to do instead.

How people can use Linked In more effectively (is it just me, or does a lot of this sound like what Janet says on every program?):

  • People don’t understand Linked In.  It’s just like networking in real life.  You need to get to know someone before you ask something from them.  Don’t push anything until you have built a relationship.
  • You get to know them by starting conversations.  Listen and respond.  There are a lot of talkers out there.
  • People on Linked In are far too direct.
  • “Great sales people often do poorly on Linked In.  The people who do best are often the shy people.
  • Join sub-groups.  It extends the number of groups that you can be in (you have 50 subgroups in addition to your groups).
  • Leave groups that are not well run.
  • Follow people you want to know and comment.   That helps create relationships.
  • Don’t be an open networker.  It’s just a lot of work for no benefit.  But be open to networking.
  • Don’t link up with people with just anyone who asks.  But Olivier says that he doesn’t report people who approach him and don’t know him.  He doesn’t want to discourage them.  He wants them to learn how it is really done

Reducing SPAM  in your own account –  Spend some time looking at the settings.  You can weed out a lot of things like job offers you don’t want.

Should we get the paid version of Linked In? According to Olivier, you should try the cheapest version.   It gives you some extra features including search and ways to organize contacts.   He says try it and see if it works.  You don’t need a lot more to be successful unless you are a Fortune 500 company.

How does someone like him make money?

He builds groups as a demonstration of what he can deliver to clients.

Each group has a free resource center.  He finds partners to get great resources for free (remember Janet’s comment — deliver value!)

He encourages a freemium model you can get a lot of value for free, but there is an upsell.

Building specialty groups has allowed him to generate prospects and help people stop needing cold callers.  He mentioned his Oil and Gas transactions group as an example.  He manages the group and moderates it, but the participants do the work.

That’s my quick summary.   But you should hear it in context.  Download the show at or get the podcast from iTunes by searching for GameChanging.

For Allan, Janet and me — that’s the links.   See you next week at 8 pm ET and 5 P

February 3, 2010 Posted by | Uncategorized | Leave a comment