Gamechanging

we like to play the Innovation card

Love’s Links – Mark Graham, Rightsleeve.com and Row Feeder – Episode 14!

Janet’s pick for tonight was Row Feeder – which allows you to track tweets in real-time using a Google spreadsheet.

Our guest was Mark Graham of Rightsleeve.com Rightsleeve is a promotional agency that used technology, the web and social media to transform and differentiate an “old style” business in a way that has driven sales and profits.   He’s the winner of the Dell 2009 Business Excellence Award (check out the video) and a true Game Changer.

We talked about Mark’s blog as an example of how you need to be yourself.  Mark’s blog isn’t full of his products –  or pushy — it’s about him as a person.  He’s taken the same approach on Twitter.  He focuses on interesting things that are fun to read with only the occasional reference to his company and products.  A good balance is what is required.

Check it out for a good example.  You can follow Mark (I do) at http://twitter.com/RIGHTSLEEVE/

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January 26, 2010 - Posted by | Uncategorized

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