we like to play the Innovation card

Love’s Links – December 14th 2009

What a show.  Janet Fouts started out with an very interesting pick of the week. lists itself as the best way to enjoy entertainment from the internet and computer on your tv.

One of the coolest things about Boxee is the way that it lets you recommend items and to see what your friends are watching and recommending.  We also found out that Janet’s early favourites included a lecture from Stanford.  Jim ‘s was the Lego Matrix.

Roger Martin was our guest and when you are done reading his book The Design of Business read what Business Week said about him.

Here’s my takeaway from tonight’s talk. Please add your own comments and even your questions.

We started with an understanding of the challenge that Roger’s book was trying to address.  If I got it right, that challenge is — many companies have developed an obsession with reliability.  New ideas have to be proven before they can be accepted. This proof inevitably requires some form of inductive or deductive logic and equally inevitably, calls on data from the past.  That only works if the future looks exactly like the past.

Roger described the Knowledge Funnel and how organizations can drive value by moving through the stages:

  • Mystery
  • Heuristic
  • Algorithm

There’s a great presentation that Roger made to the AIGA Design Conference where he covers this.

Roger’s description of the new form of logic that underlies his theory of Design Thinking references the work of Charles Sanders Peirce .  The link on this page will show you who he is, but if you want to know why we’ve never heard of him or abductive logic, you have to read Roger’s book.

Companies we talked about included Google,  Research In Motion (RIM)Herman Miller and in particular for Herman Miller, we talked about the Aeron chair. There’s a great video on the making of the Aeron on the Aeron page.

The Aeron discussion was fascinating to me.  If you read The Design of Business (and you should) you’ll find that the focus groups said terrible things about this chair, but Herman Miller persisted and released it anyway?  Why?  Roger Martin explained that near the end of our show.  Focus groups miss the point.  They aren’t there to tell designers how to solve the problem — they are there to tell designers what the problem is.   Herman Miller’s designers had spend hours talking to real people, observing real people and — if the video is any proof — really asking themselves about how they sat in chairs.  There’s a lesson in this.

If I don’t stop now, I’ll redo the whole interview.   You should listen to it if you can.  You can download the show at this and remember that it’s also a podcast.  Go to iTunes and search podcasts for GameChanging.

Read the Design of Business in print or as Alan Hoving did – order it for your Kindle.

That’s my links and insights.  By all means add your own links, insights and comments.  And we’ll see you next week!


December 15, 2009 - Posted by | Uncategorized

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