Gamechanging

we like to play the Innovation card

Paid content – Alan Meckler’s comment from last night

We had Alan Meckler, CEO of WebMediaBrands on the show last night.  His  comment was that Wall Street Journal is an anomaly – companies pay for many WSJ subscriptions.  Paid content is relatively easy when someone else is paying.

He then went on to point out that the real game is in providing free content to get people to use paid services and point out several good examples.

This morning, a study from Ipsos/PHD turned up in my inbox.   It validates what Alan Meckler said (was there any doubt?)

Thinking about that, I saw a quote in the MediaWeek article that covered this study.  It said that a “reader’s overall likelihood of taking action was higher with the site than the print edition”  and I wished they had published those numbers.  I’d like to know how much more likely they are to take action. After all, on the web, that’s what its all about.

Our Allan (Allan Hoving) posted the link to the show if you missed it.  It’s in the post below this one.

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November 3, 2009 - Posted by | Uncategorized

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