Love’s Links – Episode 18
Janet’s pick of the week was a oneforty.com This intriguing site has a complete list of almost every twitter related application you could mention. It’s beautifully laid out, great index and it even gives ratings to each one. You have to see it to believe it.
Adam Herman was our guest tonight. SVP of Barkley Advertising – the largest advertising agency in Kansas. Adam made some great observations in tonight’s show. Including:
- Digital engagement is the real game changer in media and advertising.
- CRM is a new discipline in media and advertising. It’s long been part of the direct marketing world.
- Measurement is a two edged sword. Just because it CAN be measured, doesn’t mean it SHOULD be.
His predictions for where things are going in the future:
- Local search will explode
- Most searches will be done from your phone
- Augmented reality will grow in importance
- Apps aren’t about the 99 cents – they offer a new way of engaging your customers whenever, wherever THEY want.
- A new discipline – branding in 2 sentences
To catch the whole show go to http://www.BlogTalkRadio.com/GameChanging and download tonight’s episode. If you are on iTunes, just search podcasts for GameChanging and subscribe if you want the show delivered weekly. Please take a minute to rate the show when you are there!
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About Us
Jim Love is the CEO of Chelsea Consulting, a strategic IT and Business consulting company headquartered in Toronto, Canada. Equally at home in both strategic business and technology, Jim has served clients ranging from large international firms to exciting entrepreneurial startups. He writes for publications like the Cutter Journal of IT, is a sought-after speaker and a part-time professor at the University of Waterloo in the Master’s program at the Centre for Business Entrepreneurship and Technology (CBET). Through his worldwide (and increasingly virtual) practice, Jim helps organizations leverage technology, people and processes to achieve outstanding business results.
Janet Fouts is a social media coach and speaker, founder of the Social Media Coaching Center and author of Social Media Success!. She’s been working in online marketing and community for over 13 years and she is the senior partner at Tatu Digital Media, a web design and development company in San Jose Ca. In her coaching practice Janet does one on one and team training to help people understand how to use social media effectively and efficiently.
Allan Hoving’s mantra is Return on Innovation. He migrated to the Web from magazine publishing a decade ago and has worked with Google, Microsoft, Rolling Stone, New York Magazine, Mediapost, and others. Allan founded PayCheckr.com; TheFrequency.tv is his current Master’s project at Quinnipiac University. Through his New York area consultancy, Allan helps clients leverage online communities and social media to achieve business goals.
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Recent
- Love’s Links – Episode 37 – Social CRM
- Podposter – Way cool!
- Love’s Links – Episode 30 – Jim Hirshfield and Tynt
- Love’s Links – Episode 28 John O’Brien and Twapper Keeper
- Love’s Links Late – Episode 26 Mark Stanley, Pulitzer Center
- Episode 24 – Chistian Malipeli, Podfeed.net and thefrequency.tv
- Love’s Links – Episode 22 with Susan Tenby, Tech Soup & Non-Profits In Second Life
- Love’s Links – Episode 20 featuring Dave Howlett – Real Human Being!
- Love’s Links – Episode 19
- Love’s Links – Episode 18
- Love’s Links – Episode 17 Chuck Hester and “the Buzz”
- Love’s Links – Episode 16 – Jane Friedman, Writer’s Digest and Tinychat.com
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